I wrote a blog article regarding Google and my church’s advertising, and a few days later, someone was looking at it on the Internet. Their search phrase according to my blog was: How do I get my church on Google?
It doesn’t really matter whether you’re a church, a painting contractor, or a $20 million manufacturer, getting your website Googled is still the same.
- Create a website, even a small one, with reasonably good content.
- Submit your website to Google for indexing. (Go to http://www.google.com/addurl/ and submit your website.)
- You’re done.
In a few days, Google will spider through your site looking at all of your web pages and it will be indexed within Google on the Internet.
Perhaps a week after you submit your site for indexing at Google, you’ll be able to find your church’s website on the Internet. (But that doesn’t mean that others will find your website easily.)
You can even push more traffic or visitors to your church’s website using Google’s Adwords advertising. (Go to http://www.adwords.google.com) Yes, it will cost you money whenever someone clicks on your ad. But it may be worth it.
But the question, “How do I get my church on Google?” is only the first question in a series of 3 questions.
- How do I get my church on Google?
- How do I attract new visitors to my church’s website through Google?
- How do I persuade new visitors to our website to come to church one Sunday?
I don’t mean to be overly religious on this blog. I’m actually a Fishing Methodist (I’m either fishing or in church on Sundays.)
But a church’s effort to be visible on the Internet through Google is just part of a marketing campaign. You want to attract people to a website, you hope to interest them in your services, and finally you hope they will visit your church one Sunday. Church members want to believe there is something very different about their website compared to a law firm or a CPA firm, but the similarities are striking.
So yes, you can get your church “on Google”. But just like a law firm, a CPA firm, or a boy scout troop on the northside of Chicago, the real objective is to get someone to walk through the door. Building a website isn’t enough. It needs to be marketed, traffic needs to be encouraged, content needs to be persuasive.
Good luck to the person who found my blog on Google with the keywords: “How do I get my church on Google”.