I’ve started observing, keeping track, and analyzing some mediocre websites. It’s a delicate thing, telling someone that their website needs work.
Who am I to say that someone else’s website is mediocre? Am I an expert? Well after 5 years SEM (search engine marketing) part-time, I think I qualify as a knowledgeable source on SEM. In the Middle Ages you had apprentices, journeymen, and master craftsmen.
In the world of SEM, I believe I fit in, for now, as a journeyman. So, as a SEM journeyman, I think I’ve learned enough to comment on the SEM of other websites.
But humility is always a useful concept. I’m old enough to know that just because I think something is true or accurate, that doesn’t mean that I’m right. So my unsolicited opinions on other people’s websites is just that: opinion.
But in a positive spirit of helpfulness I’m going to start commenting on websites that I see on the Internet. To compliment what is good, to advise what could be done differently. To entertain, to educate, and to hopefully acquire some new business along the way.
If you want me to comment on your website, for free, send me an email and I’ll do so, time permitting.
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