Actually, my wife loves the look of the Murano. That’s why I clicked on this beautiful graphical ad that was displayed prominently at www.weather.com .
Unfortunately, the ad didn’t work. Mozilla’s Firefox blocked the pop-up. Yes, I could allow the popup in Firefox, but that’s not my job. Nissan’s job is to get the ad to me quickly and easily.
Then I tried going to www.weather.com to see the same ad using Internet Explorer. This time, the pop-up worked. But it was like watching paint dry…
It took about 15 seconds to load on my T1 connection and then displayed another beautiful ad. I wondered how long the ad would need to load in DSL/Cable, or dial-up. See below.
Also, I’m confused. Isn’t it still 2008? Does Nissan release their 2009 models this early? It’s 2008 and the advertising says 2009?
From an advertising standpoint, from a metric standpoint, how are they keeping track of clickthroughs from Internet Explorer vs. Mozilla Firefox? This is the link from my clickthrough at Internet Explorer:
http://www.nissanusa.com/murano/?dcp=25868130;&dcc=24722859;&dcn=1
But even if the dcp, dcc, and dcn coding means something (and it does), whose tracking this and will they notice the blocked Mozilla clickthroughs vs. better clickthroughs from Internet Explorer?
This brings up another point, whose the target audience for the Nissan Murano? Is it the Internet Explorer kind of person or the Mozilla Firefox kind of person? I know, the beautiful graphics ad should be tested for both ads, but who is their audience?
I bet that the majority of purchases for the Nissan Murano come from the Mozilla Firefox users than the good, old fashioned Internet Explorer users.
So, lots of thoughts on this 2009 Nissan Murano ad today. The ad was beautiful, its click through rate is questionable. I wonder what Nissan would say about this blog article?
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